[Visual Identity]
[︎︎︎]
[SINA]
SINA appears to be a Non-Artificial Intelligence Studio (Studio de Inteligência Não Artificial). To create its visual identity, we decided to deconstruct the symbol that appears most when researching artificial intelligence: the brain.
From it, we created developments for an icon, transforming SINA’s identity into someting modular, thus breaking its own fate (sina).
At: SINA / My Role: Creative Direction, Design Direction and Art Direction / With: Marcus Roig, Jonas Garreto and Rodrigo Bonfim
