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Visual Identity
SINA


SINA appears to be a Non-Artificial Intelligence Studio (Studio de Inteligência Não Artificial). To create its visual identity, we decided to deconstruct the symbol that appears most when researching artificial intelligence: the brain. 

From it, we created developments for an icon, transforming SINA’s identity into someting modular, thus breaking its own fate (sina).











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Role:
Concept, Design and Art Direction
With:
Marcus Roig and Jonas Garreto

Studio:
SINA