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[2017–25]

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[Visual Identity]

[SINA]

SINA appears to be a Non-Artificial Intelligence Studio (Studio de Inteligência Não Artificial). To create its visual identity, we decided to deconstruct the symbol that appears most when researching artificial intelligence: the brain.

From it, we created developments for an icon, transforming SINA’s identity into someting modular, thus breaking its own fate (sina).

At: SINA / My Role: Creative Direction, Design Direction and Art Direction / With: Marcus Roig, Jonas Garreto and Rodrigo Bonfim