VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA • VISUAL IDENTITY of SINA •
Client:
SINA
SINA appears to be a Non-Artificial Intelligence Studio (Studio de Inteligência Não Artificial). To create its visual identity, we decided to deconstruct the symbol that appears most when researching artificial intelligence: the brain.
From it, we created developments for an icon, transforming SINA’s identity into someting modular, thus breaking its own fate (sina).


























CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS •
Role:
Concept, Design and Art Direction
With:
Marcus Roig and Jonas Garreto
Studio:
SINA