Thousands of profiles associated with a game of chance have flooded Brazilians' Instagram profiles. The game in question is Fortune Tiger, popularly known as Jogo do Tigrinho. The inconvenience was so great that several tutorials emerged to avoid the situation, accumulating millions of views on all platforms.

The hiding of the word "Tigre" and similar terms negatively affects the reach of our communication, well, because our brand is called: Tigre. To solve this we made a "recall" style video explaining what is going on, in which we silence every time the word “Tigre” appears so as not to be blocked.