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[2017–24]

[Tomato First]

[︎︎︎]

[Heinz Global]


Heinz ketchup has a very simple recipe for its unmistakable taste. So, does that mean people can make it at home? Well, if they had Heinz seeds, turn their garden into a plantation, accumulate over 150 years of tomato expertise and put tomato first in your life... Well, better leave that to Heinz.

Global campaign for the new Heinz ketchup concept: Ketchup. But first, Tomato.


Agency: Africa Creative DDB / Role: Creative, Art Direction and Design / With: Bruno Antunes, Henrique Martins, Douglas Reis, Felipe Cury, Philippe Degen, Kauê Barbosa, Tiago Daltro, Rafael Carvalho, Greg Kickow, Sergio Gordilho / Film Direction: Felipe Mansur / Production: AliceFilmes / Audio: Supersonica / Illustration: Black Madre Atelier

[︎︎︎] [Film]






[︎︎︎] [Visual Identity, Posters & More]