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 Tomato First for Heinz Global ︎︎︎ Tomato First for Heinz Global ︎︎︎



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Heinz ketchup has a very simple recipe for its unmistakable taste. So, does that mean people can make it at home? Well, if they had Heinz seeds, turn their garden into a plantation, accumulate over 150 years of tomato expertise and put tomato first in your life... Well, better leave that to Heinz.

Global campaign for the new Heinz ketchup concept: Ketchup. But first, Tomato.



At: Africa Creative DDB ︎︎︎ My Role: Creative, Art Director and Designer ︎︎︎ With: Bruno Antunes, Henrique Martins, Douglas Reis, Felipe Cury, Philippe Degen, Rafael Carvalho, Kauê Barbosa, Tiago Daltro, Thiago Victoriano, Greg Kickow, Sergio Gordilho ︎︎︎ Film Direction: Felipe Mansur ︎︎︎ Assistant Directors: Michelle Lufty and Isadora Lerman ︎︎︎ Direction of Photography: Diego Robaldo ︎︎︎ Film Edition: Danilo Abraham ︎︎︎ Production Company: AliceFilmes ︎︎︎ Audio: Supersonica ︎︎︎ Ilustration: Black Madre Atelier



Film




Case Study



Visual Identity


 ALL RIGHTS RESERVED © 2017–2025 ︎︎︎ ALL RIGHTS RESERVED © 2017–2025 ︎︎︎



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 ALL RIGHTS RESERVED © 2017–2025 ︎︎︎ ALL RIGHTS RESERVED © 2017–2025 ︎︎︎