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THE 72H PARTY
[REXONA]


Big Brother is really huge in Brazil, it’s kind of like our Super Bowl. And Rexona, sponsoring the program, saw an opportunity to turn its core product message into entertainment.

To show the product's 72-hour protection, for the first time in the program’s 23-years of existence, we created a 72-hour party.

[AGENCY]: Energy BBDO [ROLE]: Concept and Art Direction [WITH]: Patrícia Macedo, Isabela Priante, Henrique Castilho, Felipe Sorani, Romero Cavalcanti and Alexandre 'Rato' Pagano

[CASE STUDY]




[3 DAYS OF PARTY = 72H OF PROTECTION & FUN]