The 72h Party
Big Brother is really huge in Brazil, it’s kind of like our Super Bowl. And Rexona, sponsoring the program, saw an opportunity to turn its core product message into entertainment. To show the product's 72-hour protection, for the first time in the program’s 23-years of existence, we created a 72-hour party.
Role: Concept, Art Direction and Design ︎︎︎ With: Patrícia Macedo, Isabela Priante, Henrique Castilho, Romero Cavalcanti and Alexandre "Rato" Pagano ︎︎︎ Agency: Energy BBDO
︎︎︎ Case study
︎︎︎ 3 days of party, 72h of protection