The 72h Party
for Rexona
Big Brother is really huge in Brazil, it’s kind of like our Super Bowl. And Rexona, sponsoring the program, saw an opportunity to turn its core product message into entertainment. To show the product's 72-hour protection, for the first time in the program’s 23-years of existence, we created a 72-hour party.
Role: Concept, Art Direction and Design
With: Patrícia Macedo, Isabela Priante, Henrique Castilho, Felipe Rulito, Romero Cavalcanti and Alexandre "Rato" Pagano
Agency: Energy BBDO
With: Patrícia Macedo, Isabela Priante, Henrique Castilho, Felipe Rulito, Romero Cavalcanti and Alexandre "Rato" Pagano
Agency: Energy BBDO



















