[Cute]
[︎︎︎]
[Bimbo]
In supermarkets, people usually squeeze bread to see if it is soft and fresh. And since Bimbo's products are the cutest on the market, we decided to take advantage of the universe of cuteness to create all of the brand's communication, creating the concept “So cute it makes you want to squeeze it”.
Agency: Energy BBDO / Role: Creative, Art Direction and Design / With: Henrique Castilho, Romero Cavalcanti and Alexandre 'Rato' Pagano / Film Direction: TOMAT / Production: Zohar / Audio: Antfood