Brazilians have a strong inclination towards superstitions, particularly when it involves football. Therefore, during the 2022 FIFA™ World Cup Group Stage Draw, we opted to provide a small boost to our fans and players by sending our initial opponents some unfortunate gifts, including a broken mirror, an open umbrella, and a left foot slipper.

Agency: Africa Creative DDB ︎︎︎ Role: Creative, Art Director and Designer ︎︎︎ With: Bruno Antunes, Rodrigo Bonfim, Tiago Daltro, Henrique Martins, Rodrigo Pirim, Marcelo Bruzzesi, Felipe Cury, Raphael Quatrocci and Sergio Gordilho ︎︎︎ Film Director: Marcelo Vidal ︎︎︎ Still: Rodrigo Pirim ︎︎︎ Producer: SquarePixel Film ︎︎︎ Audio: Pingado Audio

︎︎︎ When our first opponet was drawn, we packed a gift to make sure they would get off the game on the wrong foot

︎︎︎ As for the second opponent, we sent a gift to make their players reflect their bad luck

︎︎︎ For the third opponent, we wanted to ensured a storm of goals from Brazil

︎︎︎ Finally, if anyone missed any of the three f during the draw, we released a last one so everyone could know that luck would be on our side in the World Cup

︎︎︎ Shooting of the packages with the unfortonable gifts

︎︎︎ Visual Identity, Posters & More

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