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Creamy Delivery

[Brahma]

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Brazilians have a strong inclination towards superstitions, particularly when it involves football. Therefore, during the 2022 FIFA™ World Cup Group Stage Draw, we opted to provide a small boost to our fans and players by sending our initial opponents some unfortunate gifts, including a broken mirror, an open umbrella, and a left foot slipper.


[At]: Africa Creative DDB [My Role]: Creative, Art Director and Designer [With]: Bruno Antunes, Rodrigo Bonfim, Tiago Daltro, Henrique Martins, Rodrigo Pirim, Marcelo Bruzzesi, Felipe Cury, Raphael Quatrocci and Sergio Gordilho [Still Photography]: Rodrigo Pirim [Film Director]: Marcelo Vidal [Film Edition]: Dudu Ferreira, Marcelo Machado e Raoni Meirelles [Production Company]: SquarePixel Film [Audio]: Pingado Audio



[When our first opponent was drawn, we packed a gift to make sure they would get off the game on the wrong foot]

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[As for the second opponent, we sent a gift to make their players reflect their bad lucky]

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[For the third opponent, we wanted to ensured a storm of goals from Brazil]

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[Finally, if anyone missed any of the three during the draw, we released a last one so everyone could know that lucky would be on our side in the World Cup]

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[Shooting of the packages with unfornable gifts]

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[Visual Identity]

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