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Brazilians have a strong inclination towards superstitions, particularly when it involves football. Therefore, during the 2022 FIFA™ World Cup Group Stage Draw, we opted to provide a small boost to our fans and players by sending our initial opponents some unfortunate gifts, including a broken mirror, an open umbrella, and a left foot slipper.

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At: Africa Creative DDB ︎︎︎ My Role: Creative, Art Director and Designer ︎︎︎ With: Bruno Antunes, Rodrigo Bonfim, Tiago Daltro, Henrique Martins, Rodrigo Pirim, Marcelo Bruzzesi, Felipe Cury, Raphael Quatrocci and Sergio Gordilho ︎︎︎ Still Photography: Rodrigo Pirim ︎︎︎ Film Director: Marcelo Vidal ︎︎︎ Film Edition: Dudu Ferreira, Marcelo Machado e Raoni Meirelles ︎︎︎ Production Company: SquarePixel Film ︎︎︎ Audio: Pingado Audio

When our first opponent was drawn, we packed a gift to make sure they would get off the game on the wrong foot.

As for the second opponent, we sent a gift to make their players reflect their bad lucky.

For the third opponent, we wanted to ensured a storm of goals from Brazil.

Finally, if anyone missed any of the three during the draw, we released a last one so everyone could know that lucky would be on our side in the World Cup.

Shooting of the packages with unfornable gifts.

Visual Identity