[Creamy Delivery]
[Brahma]
Brazilians have a strong inclination towards superstitions, particularly when it involves football. Therefore, during the 2022 FIFA™ World Cup Group Stage Draw, we opted to provide a small boost to our fans and players by sending our initial opponents some unfortunate gifts, including a broken mirror, an open umbrella, and a left foot slipper.
At: Africa Creative DDB / My Role: Creative, Art Direction and Design / With: Bruno Antunes, Rodrigo Bonfim, Tiago Daltro, Henrique Martins, Rodrigo Pirim, Marcelo Bruzzesi, Felipe Cury, Raphael Quatrocci and Sergio Gordilho / Still Photography: Rodrigo Pirim / Film Direction: Marcelo Vidal / Film Edition: Dudu Ferreira, Marcelo Machado e Raoni Meirelles / Production Company: SquarePixel Film / Audio: Pingado Audio
[When our first opponent was drawn, we packed a gift to make sure they would get off the game on the wrong foot]
[As for the second opponent, we sent a gift to make their players reflect their bad lucky]
[For the third opponent, we wanted to ensured a storm of goals from Brazil]
[Finally, if anyone missed any of the three during the draw, we released a last one so everyone could know that lucky would be on our side in the World Cup]
[Shooting of the packages with unfornable gifts]
[Visual Identity]
