Tomato First
forHeinz
Heinz ketchup has a very simple recipe for its unmistakable taste. So, does that mean people can make it at home? Well, if they had Heinz seeds, turn their garden into a plantation, accumulate over 150 years of tomato expertise and put tomato first in your life... Well, better leave that to Heinz.

Global campaign for the new Heinz ketchup concept: Ketchup. But first, Tomato.

At Africa Creative DDB My Role Creative, Art Director and Designer With Bruno Antunes, Henrique Martins, Douglas Reis, Felipe Cury, Philippe Degen, Rafael Carvalho, Kauê Barbosa, Tiago Daltro, Thiago Victoriano, Greg Kickow, Sergio Gordilho Production AliceFilmes Film Direction Felipe Mansur Assistant Direction Michelle Lufty and Isadora Lerman Direction of Photography Diego Robaldo Film Edition Danilo Abraham Audio Company Supersonica Illustration Black Madre Atelier

Film


Case Study
Visual Identity