Tomato First
Heinz
Heinz ketchup has a very simple recipe for its unmistakable taste. So, does that mean people can make it at home? Well, if they had Heinz seeds, turn their garden into a plantation, accumulate over 150 years of tomato expertise and put tomato first in your life... Well, better leave that to Heinz.

Global campaign for the new Heinz ketchup concept: Ketchup. But first, Tomato.

At Africa Creative DDB My Role Concept, Art Direction and Design With Bruno Antunes, Henrique Martins, Douglas Reis, Felipe Cury, Philippe Degen, Rafael Carvalho, Kauê Barbosa, Tiago Daltro, Thiago Victoriano, Greg Kickow, Sergio Gordilho Producer AliceFilmes Film Director Felipe Mansur Assistant Director Michelle Lufty and Isadora Lerman Director of Photography Diego Robaldo Film Editor Danilo Abraham Audio Company Supersonica Illustrator Black Madre Atelier

Film 


Case Study
Visual Identity