SINA appears to be a Non-Artificial Intelligence Studio (Studio de Inteligência Não Artificial). To create its visual identity, we decided to deconstruct the symbol that appears most when researching artificial intelligence: the brain.
From it, we created developments for an icon, transforming SINA’s identity into someting modular, thus breaking its own fate (sina).
From it, we created developments for an icon, transforming SINA’s identity into someting modular, thus breaking its own fate (sina).
SINA Creative Director, Art Director and Designer Marcus Roig, Jonas Garreto and Rodrigo Bonfim