NubankYou know that person who seems to live on video calls and never hangs up (usually those couples attached at the hip)? Or that mini heart attack when a home appliance 'screams' that it’s ready to retire?
It was inspired by these real-life moments that we created this Nubank campaign, focusing on NuCel and Payroll Loan products.
FilmScream of the objects
FilmYou hang up
Photographys
CREDITS
At Nubank Creative Hub My Role Concept, Art Direction and Design With Andressa Cruz, Graci Galera, Vitor Barbato, Bianca Solha, Cadu Coelho, Gabriel Guerra, Clara Paulino, Michele Matos, Fernanda Kochi, Guilherme Gaggl, Isabelle de Vooght, Tiago Lara Production Company LANDIA Film Direction Nina Torres Still Photography Renê Baldissera
CREATIVE DIRECTION
ART DIRECTION
DESIGN
CONCEPT
GRAPHIC DESIGN
FILM
BRAND EXPERIENCE
CONTENT
VISUAL IDENTITY
CAMPAIGN
& MORE
CREATIVE DIRECTION ART DIRECTION DESIGN CONCEPT GRAPHIC DESIGN FILM BRAND EXPERIENCE CONTENT VISUAL IDENTITY CAMPAIGN & MORE