Pezinho
forNubank + Netflix + WednesdayWith the new season of Wednesday approaching — and Thing taking over everyone’s timeline — Nubank chose a different path: creating its own character inspired by that universe, but with a personality that’s unmistakably ours. That’s how Pezinho was born — a very expressive little foot.

The idea came from the way we naturally talk about money: making a “nest egg,” “putting your foot in it,” investing “with one foot behind,” spending “with your feet on the ground,” starting “on the right foot.” Pezinho is the literal embodiment of how we deal with money in everyday life.

Inspired by the gothic and playful tone of Wednesday, the character came to life in a nearly three-minute film alongside Thing, marking the first collaboration between Nubank and Netflix. The campaign unfolded across streaming, social media, and TV, following the premiere of the new season.

To bring the character into the real world, we transformed a bus stop on Avenida Paulista into an interactive installation featuring a physical replica of Pezinho.

A project that blends pop culture, humor, and craft to introduce a new icon to the Nubank universe.

🚧 More content soon 🚧

At Nubank Creative Hub (Brazil and Mexico) My Role Designer With Vitor Barbato, Bianca Solha, Andressa Cruz, Isabelle de Vooght, Fernanda Kochi, Gabriel Guerra, Guilherme Gaggl, Cadu Coelho, Tiago Lara, Gabriel Berta, Tatiana Rico, Diana Haro, Alejandro Faes, Sarah Escalante, Ana Lusthoff Production Iconoclast Film Direction Gandja Monteiro and Sabrina Duarte Production Direction Henrique

Film, Hero
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Film, Face ID
Film, GuillotineFilm, Addams Family Song

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