In supermarkets, it is pretty common to see people giving bread a little squeeze to check if it is soft and fresh. And since Bimbo’s products are some of the cutest out there, we decided to dive into that whole world of cuteness for the brand’s communication.
That is how we came up with the concept: “So cute it makes you want to squeeze it.”
That is how we came up with the concept: “So cute it makes you want to squeeze it.”
Energy BBDO Creative, Art Director and Designer Henrique Castilho, Romero Cavalcanti and Alexandre 'Rato' Pagano Zohar TOMAT Mateus Araujo Antfood