GABRIEL MONIZ
CREATIVEART DIRECTORDESIGNER

BORN & RAISED IN MARANHÃO
BASED IN SÃO PAULOBR







CREAMY DELIVERY FIFA WORLD CUP 2022™

BrahmaBrazilians have a strong inclination towards superstitions, particularly when it involves football.

Therefore, during the 2022 FIFA™ World Cup Group Stage Draw, we opted to provide a small boost to our fans and players by sending our initial opponents some unfortunate gifts, including a broken mirror, an open umbrella, and a left foot slipper.

At Africa Creative DDB  My Role Concept, Art Direction and Design With Bruno Antunes, Rodrigo Bonfim, Tiago Daltro, Henrique Martins, Rodrigo Pirim, Marcelo Bruzzesi, Felipe Cury, Raphael Quatrocci and Sergio Gordilho Still Photography Rodrigo Pirim Production Company Squarepixel Film Film Direction Marcelo Vidal Film Edition Dudu Ferreira, Marcelo Machado e Raoni Meirelles  Audio Company Pingado Audio

FilmSwitzerland
When our first opponent was drawn, we packed a gift to make sure they would get off the game on the wrong foot.



FilmSerbia
As for the second opponent, we sent a gift to make their players reflect their bad lucky.



FilmCameroon
For the third opponent, we wanted to ensured a storm of goals from Brazil.


FilmCreamy Delivery
Finally, if anyone missed any of the three during the draw, we released a last one so everyone could know that lucky would be on our side in the World Cup.


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CREATIVE DIRECTION
ART DIRECTION
DESIGN
CONCEPT
GRAPHIC DESIGN
FILM
BRAND EXPERIENCE
CONTENT
VISUAL IDENTITY
CAMPAIGN
& MORE