Creamy Delivery
forBrahma
Brazilians have a strong inclination towards superstitions, particularly when it involves football.

Therefore, during the 2022 FIFA™ World Cup Group Stage Draw, we opted to provide a small boost to our fans and players by sending our initial opponents some unfortunate gifts, including a broken mirror, an open umbrella, and a left foot slipper.

At Africa Creative DDB My Role Creative, Art Director and Designer With Bruno Antunes, Rodrigo Bonfim, Tiago Daltro, Henrique Martins, Rodrigo Pirim, Marcelo Bruzzesi, Felipe Cury, Raphael Quatrocci and Sergio Gordilho Photography Rodrigo Pirim Production Squarepixel Film Film Direction Marcelo Vidal Film Edition Dudu Ferreira, Marcelo Machado e Raoni Meirelles Audio Pingado Audio

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Film, Switzerland


When our first opponent was drawn, we packed a gift to make sure they would get off the game on the wrong foot.


Film, Serbia


As for the second opponent, we sent a gift to make their players reflect their bad lucky.


Film, Cameroon


For the third opponent, we wanted to ensured a storm of goals from Brazil.

Film, Creamy Delivery


Finally, if anyone missed any of the three during the draw, we released a last one so everyone could know that lucky would be on our side in the World Cup.

Photographys


Shooting of the packages with unfornable gifts.

Visual Identity