Treeless World
for WWF + Fortnite

Over 15 billion trees are cut down each year. Human activities have put nature at risk. So as our future. People tend to value things only after we lose them. Which can't happen in this case. So, we have to show everyone, while we still have time. In Fortnite, trees are an important resource that players can use to protect themselves from harm. So we're gonna make all of the natural resources of the game disappear.




Credits

Cannes Young Lions 2021
Copywriter: Leandro Vasconcellos
Art Director: Gabriel Moniz