WWF + Fortnite––
To help WWF in its new campaign "Love It or Lose it" we needed to make people see how important and urgent it is to take care of nature. Or insight was, that people tend to value things only after we lose them. Which can't happen in this case. So, we decided to simulate this in one of the most popular games in the world. In Fortnite, trees are an important resource that players can use to protect themselves from harm. So we're gonna make all of the natural resources of the game disappear.
Concept, Art Direction, Design
–– Cannes Lions
Gold | Young Lions Live Award | 2021