Histórias for Volkswagen


A short film to honor 10 truck and bus drivers from north to south of Brazil.
Written and produced in quarantine, entirely remote. Aired on YouTube,
IGTV and 46 Instagram stories from Volkswagen Trucks & Bus.
Literally, Histories.

Tip: use the headset before playing.





In the stories, we divided the short into 46 video stories
posting the content for 20 hours through out Driver's Day.





We broadcast each story according to the time that the situations happened on the character's trip.
If it was 6am in the story, this was the time the content was aired.






We made a poster like save the date and then developed a poster
for each character, celebrating the participation of each one.






Credits:
Agency: AlmapBBDO
Executive Creative Director: Marcelo Nogueira
Creative Director: Iron Brito
Copywriter: Adriano Sato
Art Director: Gabriel Moniz
Film Directors: Igor Selingarde e Diego Locateli
Producer: Sugarcane Filmes
Audio: RAW Audio