The Fagundes Rehearsal
for Nubank + Max + The Last of Us

Nubank makes it easier for fans to connect with their favorite series. And with the upcoming release of the second season of The Last of Us, we invited actor Antonio Fagundes (a huge fan of the franchise) to simply enjoy the premiere as a fellow fan, but he might have gotten a little too excited… and maybe even rehearsed for something more.

At: Nubank's Creative Hub / My Role: Creative, Art Director and Designer / With: Vitor Barbato, Bianca Solha, Andressa Cruz, Isabelle de Vooght, Gabriel Guerra, Fernanda Kochi, Guilherme Gaggl, Tiago Lara / Motion Design & 3D: Cadu Coelho / Film Direction: Ian Ruschel / Direction of Photography: Will Etchebehere / Film Edition: Roberta Bonoldi / Production Company: Stink / Audio Company: Evil Twin Music / Photography: Claus Lehmann

︎︎︎ Teaser

︎︎︎ Film

🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT 🚨 SPOILER ALERT

︎︎︎ In the second episode of The Last of Us Season 2, Joel (played by Pedro Pascal) dies, a shocking moment for fans. To respond to that twist, we created a short, humorous video featuring Antonio Fagundes most famous character often warned his partner Bino with the now-famous line, “É uma cilada, Bino!” (“It’s a trap, Bino!”) a phrase that later became a beloved meme in Brazil. In our version, Fagundes delivers the line with a twist: “É uma cilada, Joel!” It’s the perfect mix of emotional release and pop culture nostalgia, and one that Brazilian fans are sure to appreciate