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SINA appears to be a Non-Artificial Intelligence Studio (Studio de Inteligência Não Artificial). To create its visual identity, we decided to deconstruct the symbol that appears most when researching artificial intelligence: the brain.

From it, we created developments for an icon, transforming SINA’s identity into someting modular, thus breaking its own fate (sina).

[STUDIO]: SINA [ROLE]: Concept, Design Direction and Art Direction [WITH]: Marcus Roig, Jonas Garreto and Rodrigo Bonfim