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sina Visual Id.

[SINA]

[︎︎︎]

SINA appears to be a Non-Artificial Intelligence Studio (Studio de Inteligência Não Artificial). To create its visual identity, we decided to deconstruct the symbol that appears most when researching artificial intelligence: the brain.

From it, we created developments for an icon, transforming SINA’s identity into someting modular, thus breaking its own fate (sina).

[At]: SINA [My Role]: Creative Director, Designer and Art Director [With]: Marcus Roig, Jonas Garreto and Rodrigo Bonfim

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[©] [2017–25]