Roller Coaster of Choices for Nubank ︎︎︎ Roller Coaster of Choices for Nubank ︎︎︎
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Making the right choices comes with that familiar rush — the mix of excitement, doubt, and momentum that pushes life forward. And if we wanted to talk about life’s ups and downs, there was only one place to do it: on a roller coaster.
That’s how the Roller Coaster of Choices was born — a Nubank interview series about the decisions that move us. Filmed on an actual roller coaster, the show puts emotion, risk, and forward motion at the heart of each conversation.
Hosted by Mari Palma, the episodes feature Gusta, Jacira Doce, and Manu Gavassi, each sharing their own paths and the choices that shaped them.
A project that turns storytelling, emotion, and visual impact into a fresh way to show how Nubank supports the decisions that drive life forward.
At: Nubank Creative Hub ︎︎︎ My Role: Creative, Art Director and Designer ︎︎︎ With: Andressa Cruz, Amanda Sousa, Arthur Souza, Laís Cantelli, Isabelle de Vooght, Maria Guimarães, Luiza Cipolotti Gurgel, Alana Morganti, Felipe Daniel, Giselle Malvezzi Mendes, Nicole Cassiano, Sarah Trench, Joana Dambrós ︎︎︎ Production: Don't Touch My Soda ︎︎︎ Film Direction and Photography: Bia Pinho ︎︎︎ Audio: Pé Grande Pro
That’s how the Roller Coaster of Choices was born — a Nubank interview series about the decisions that move us. Filmed on an actual roller coaster, the show puts emotion, risk, and forward motion at the heart of each conversation.
Hosted by Mari Palma, the episodes feature Gusta, Jacira Doce, and Manu Gavassi, each sharing their own paths and the choices that shaped them.
A project that turns storytelling, emotion, and visual impact into a fresh way to show how Nubank supports the decisions that drive life forward.
At: Nubank Creative Hub ︎︎︎ My Role: Creative, Art Director and Designer ︎︎︎ With: Andressa Cruz, Amanda Sousa, Arthur Souza, Laís Cantelli, Isabelle de Vooght, Maria Guimarães, Luiza Cipolotti Gurgel, Alana Morganti, Felipe Daniel, Giselle Malvezzi Mendes, Nicole Cassiano, Sarah Trench, Joana Dambrós ︎︎︎ Production: Don't Touch My Soda ︎︎︎ Film Direction and Photography: Bia Pinho ︎︎︎ Audio: Pé Grande Pro
Teaser
Films – Gusta
Films – Jacira Doce
Films – Manu Gavassi
Film – Mari Palma