São Paulo is where the big clients and big agencies are.
Talent flocks from different parts of the country to work
in São Paulo's industry. We fought the lack of information
about other regions of Brazil creating an Instagram
profile featuring advertising talent that came from
the North and Northeast of the country.

Creative Team: Arthur Melo, Gabriel Moniz and Guter Sá.
Graphic Prodution: João Albertini.
Film Producer & Motion: Rafael Ribas.
Audio: Canja Audio Culture.

In September 2019 we took Oxente from Instagram,
and took us straight to a conversation whee at the Miami Ad School SP.
We also created posters to set the Miami Ad School with
the Oxente face and to give to the participants.

In January 2020 we joined with another project to organize
an event: the ''Mostra a Pasta''. Where we gather professionals
from the North and Northeast who live in São Paulo to look
at the portfolio of those who are just starting out, and also came
from these region of Brazil. The event took place
at the agency Crispin Porter + Bogusky.

Click here to follow Oxente