(This project is currently undergoing
a rebranding. Coming soon.)
São Paulo is where the big clients and big agencies are. Talent flocks from different parts of the country to work in São Paulo's industry. We fought the lack of information about other regions of Brazil creating an Instagram profile featuring advertising talent that came from the North and Northeast of the country.
In September 2019 we took Oxente from Instagram, and took us straight to a conversation whee at the Miami Ad School SP. We also created posters to set the Miami Ad School with the Oxente face and to give to the participants.
In January 2020 we joined with another project to organize an event: the ''Mostra a Pasta''. Where we gather professionals from the North and Northeast who live in São Paulo to look at the portfolio of those who are just starting out, and also came from these region of Brazil. The event took place at the agency Crispin Porter + Bogusky.
Click here to follow Oxente
Concept, Art Direction, Design
Arthur Melo and Guter Sá
Canja Audio Culture
–– NGO Papel & Caneta
30 young people who fought to change the communication industry –– 2019
2018 - Currently