News From The Past for NGO Trata Brasil + Folha de S. Paulo ︎︎︎ News From The Past for NGO Trata Brasil + Folha de S. Paulo ︎︎︎
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News From The Past is an ongoing project created for Instituto Trata Brasil that turns alarming sanitation data into a powerful visual narrative. It begins with a study revealing a complete stagnation in Brazil’s sanitation indicators between 2019 and 2023: millions still living without regular access to water, and more than 90 million without sewage collection.
To expose how outdated this reality is, the Health section of Folha de S.Paulo was reimagined as a medieval-style newspaper — with archaic language, period-inspired layout, and rustic printing. A publication that looks like it belongs to the past, yet reports stories that remain painfully current. Every detail, from the graphic research to the handcrafted production, reinforces the idea that Brazil is still centuries behind when it comes to sanitation.
The project gained even more relevance when it was taken to COP30, where it sparked conversations, drew attention from international delegations, and helped bring sanitation back into the environmental spotlight.
This is an ongoing project — more developments and materials will be added soon.
At: Energy BBDO ︎︎︎ My Role: Creative, Art Director and Designer ︎︎︎ With: Henrique Castilho, Felipe Sorani, Romero Cavalcanti, Alexandre 'Rato' Pagano, Fernando Calvache, Thony Fernandes, Rafael Maggessi, Andre Almeida, Daniel Baena, Ciça Piazza, Guto Lins ︎︎︎ Production: Black Madre ︎︎︎ Black Madre Creative Direction: André Maciel ︎︎︎ Illustration: Victor Goularte and Bob Souzza ︎︎︎ Lettering: Ribeiro ︎︎︎ Audio: LOUD+ ︎︎︎ Director and Photography: Lucas Guido and Maria Eduarda Fiorillo ︎︎︎ Motion: Ícaro Reis
To expose how outdated this reality is, the Health section of Folha de S.Paulo was reimagined as a medieval-style newspaper — with archaic language, period-inspired layout, and rustic printing. A publication that looks like it belongs to the past, yet reports stories that remain painfully current. Every detail, from the graphic research to the handcrafted production, reinforces the idea that Brazil is still centuries behind when it comes to sanitation.
The project gained even more relevance when it was taken to COP30, where it sparked conversations, drew attention from international delegations, and helped bring sanitation back into the environmental spotlight.
This is an ongoing project — more developments and materials will be added soon.
At: Energy BBDO ︎︎︎ My Role: Creative, Art Director and Designer ︎︎︎ With: Henrique Castilho, Felipe Sorani, Romero Cavalcanti, Alexandre 'Rato' Pagano, Fernando Calvache, Thony Fernandes, Rafael Maggessi, Andre Almeida, Daniel Baena, Ciça Piazza, Guto Lins ︎︎︎ Production: Black Madre ︎︎︎ Black Madre Creative Direction: André Maciel ︎︎︎ Illustration: Victor Goularte and Bob Souzza ︎︎︎ Lettering: Ribeiro ︎︎︎ Audio: LOUD+ ︎︎︎ Director and Photography: Lucas Guido and Maria Eduarda Fiorillo ︎︎︎ Motion: Ícaro Reis
Case Launch
Photography
