KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO •
Client:
Heinz
Heinz ketchup has a very simple recipe for its unmistakable taste. So, does that mean people can make it at home? Well, if they had Heinz seeds, turn their garden into a plantation, accumulate over 150 years of tomato expertise and put tomato first in your life...
Well, better leave that to Heinz.
Global campaign for the new Heinz ketchup concept:
Ketchup. But first, Tomato.


































CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS •
Role:
Concept, Art Direction and Design
With:
Bruno Antunes, Henrique Martins, Douglas Reis, Felipe Cury, Philippe Degen, Rafael Carvalho and Sergio Gordilho
Film Director:
Felipe Mansur
Producer:
AliceFilmes
Audio:
Supersonica
Illustration:
Black Madre
Agency:
Africa DDB