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 KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO •  KETCHUP. BUT FIRST, TOMATO • 

Client:
Heinz


Heinz ketchup has a very simple recipe for its unmistakable taste. So, does that mean people can make it at home? Well, if they had Heinz seeds, turn their garden into a plantation, accumulate over 150 years of tomato expertise and put tomato first in your life...

Well, better leave that to Heinz.

Global campaign for the new Heinz ketchup concept:

Ketchup. But first, Tomato.





 CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS • CREDITS •

Role:
Concept, Art Direction and Design

With:
Bruno Antunes, Henrique Martins, Douglas Reis, Felipe Cury, Philippe Degen, Rafael Carvalho and Sergio Gordilho

Film Director:
Felipe Mansur

Producer:
AliceFilmes

Audio:
Supersonica
Illustration:

Black Madre


Agency:
Africa DDB