Ketchup. But first, Tomato.

KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO • KETCHUP. BUT FIRST, TOMATO •

Client:
Heinz

Heinz ketchup has a very simple recipe for its unmistakable taste. So, does that mean people can make it at home? Well, if they had Heinz seeds, turn their garden into a plantation, accumulate over 150 years of tomato expertise and put tomato first in your life...

Well, better leave that to Heinz.

Global campaign for the new Heinz ketchup concept:

Ketchup. But first, Tomato.