MONIZ
Brazilian creative with a background in art direction & design. Currently working as Senior Creative | Designer at Nubank.
NE
︎
Impossible Podium
for Rexona
Is the height to climb the podium the same for everyone?
No. For a Brazilian athlete, it is enormous. There is a lack of structure, incentive and visibility. Even so, many had the confidence to overcome all these barriers. To tell this story, we started with projections of very high and inaccessible podiums in São Paulo, bringing data about the difficulties faced by our athletes.
We called 3 icons who reached impossible podiums to tell their stories: the volleyball legend and native of the favela, Sérgio Escadinha; the super athlete and mother Fabi Claudino; and our greatest medalist in parasports competitions, Daniel Dias.
At: Energy BBDO / My Role: Creative, Art Director and Designer / With: Henrique Castilho, Thony Fernandes, Fernando Calvache, Romero Cavalcanti, Alexandre 'Rato' Pagano, Rafael Maggessi / Film Direction: Lili Fialho / Film Edition: Roberta Bonoldi / Production Company: LADYBIRD / Audio: LOUD+ and Hefty
︎︎︎ Film – Sérgio Escadinha
︎︎︎ Film – Fabi Claudino
︎︎︎ Film – Daniel Dias
︎︎︎ Visual Identity
[︎︎︎] [Projections around the city of São Paulo reflecting the difficulties faced by Brazilian athletes]
[︎︎︎] [Vogue Cover]
