Transforming barriers into inspiration.

In Brazil, reaching an Olympic podium often feels out of reach. To change that perception, Rexona turned São Paulo’s buildings into giant podiums, each one highlighting real obstacles faced by Brazilian athletes.

The twist? All those podiums had already been conquered by real people: a libero without a court, a mother breastfeeding through training, and influencers overcoming personal limits.

The campaign shifted focus from struggle to achievement, proving that no podium is truly impossible, and inspiring others to keep moving forward.