Is the height to climb the podium the same for everyone?

No. For a Brazilian athlete, it is enormous. There is a lack of structure, incentive and visibility. Even so, many had the confidence to overcome all these barriers. To tell this story, we started with projections of very high and inaccessible podiums in São Paulo, bringing data about the difficulties faced by our athletes.

We called 3 icons who reached impossible podiums to tell their stories: the volleyball legend and native of the favela, Sérgio Escadinha; the super athlete and mother Fabi Claudino; and our greatest medalist in parasports competitions, Daniel Dias.

🚨 Case study soon 🚨