Heroes
Volkswagen + Google
︎︎︎
In 2020, the isolation caused the indefinite stoppage of audiovisual productions in São Paulo. So, on Driver's Day, we decided to honor the true heroes of the roads: truckers and bus drivers that did not stop working during coronavirus pandemic.
We created a film spot made 100% with Google Street View images, honoring and showing these heroes in a place that they will always be: streets and highways.
Agency: AlmapBBDO ︎︎︎ Role: Creative, Art Director, Designer and Film Editor ︎︎︎ With: Adriano Sato, Iron Brito and Marcelo Nogueira ︎︎︎ Audio: RAW Audio
︎︎︎ Film
︎︎︎ Posters
