Heroes
Volkswagen + Google

In 2020, the isolation caused the indefinite stoppage of audiovisual productions in São Paulo. So, on Driver's Day, we decided to honor the true heroes of the roads: truckers and bus drivers that did not stop working during coronavirus pandemic. We created a film spot made 100% with Google Street View images, honoring and showing these heroes in a place that they will always be: streets and highways.

Role:
Concept, Art Direction and Design

With:
Adriano Sato and Iron Brito

Agency:
AlmapBBDO

Year:
2020