Heroes
Volkswagen + Google




In 2020, the isolation caused the indefinite stoppage of audiovisual productions in São Paulo. So, on Driver's Day, we decided to honor the true heroes of the roads: truckers and bus drivers that did not stop working during coronavirus pandemic. We created a film spot made 100% with Google Street View images, honoring and showing these heroes in a place that they will always be: streets and highways.




Role:
Concept, Art Direction, Design and Film Editor

With:
Adriano Sato, Iron Brito and Marcelo Nogueira

Agency:
AlmapBBDO