MONIZ
Brazilian multidisciplinary creative with a background in art direction & design. Crafting ideas, campaigns, films, ads, art direction, design and more.
NE
︎
Cute
for Bimbo
In supermarkets, it is pretty common to see people giving bread a little squeeze to check if it is soft and fresh. And since Bimbo’s products are some of the cutest out there, we decided to dive into that whole world of cuteness for the brand’s communication.
That is how we came up with the concept: “So cute it makes you want to squeeze it.”
At: Energy BBDO / My Role: Creative, Art Director and Designer / With: Henrique Castilho, Romero Cavalcanti and Alexandre 'Rato' Pagano / Film Direction: TOMAT / Film Edition: Mateus Araujo / Production Company: Zohar / Audio: Antfood
︎︎︎ Film
