Ceuma University opened its traditional and scheduled entrance
exam and to publicize it we created this campaign focused
on giving an almost motivational message to college students,
who hear various things until they enter the long-awaited college.

Agency: Phocus.
Executive Creative Director: Danilo Blume
Creative Director: Bruno Sousa.
Copywriters: Bárbara Santos and Mateus Cândido.
Art Director: Gabriel Moniz
DoP: Thiago Cauduro.
Retouch: Maxwell Jr.