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Heinz



Heinz ketchup has a very simple recipe for its unmistakable taste. So, does that mean people can make it at home? Well, if they had Heinz seeds, turn their garden into a plantation and accumulate over 150 years of tomato expertise...

Well, better leave that to Heinz.

Global campaign for the new Heinz ketchup concept:

Ketchup. But first, Tomato.



Role:
Concept, Art Direction and Design

With: 
Bruno Antunes, Henrique Martins, Doug Reis, Rafael Carvalho, Felipe Cury and Philippe Degen

Film Director:
Felipe Mansur

Audio:
Supersonica

Illustration:

Black Madre


Agency: 
Africa DDB