Ambev
The Magnificent Caps

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In Maranhão, a state at the northeast of Brazil, people have a peculiar way of speaking called “Maranhês”, kind of a Portuguese dialect. In this context Magnífica was launched, the first beer born and raised in Maranhão, with production and distribution only in the state, a low budget beer for middle and low-income consumers Magnífica was born to value the local culture and also celebrate the Maranhão way of life. To communicate the launch of a low budget beer with a no budget idea. A collection of Whatsapp Stickers in the shape of a beer cap, with message that just someone from Maranhão could ever understand.

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Role:
Concept, Art Direction

With:
Cidália Tugeiro, João Urubatan, Pedro Miranda, Moisés Sousa, Danilo Blume, Bruno Sousa and Felipe Dasmasceno

Agency:
Phocus

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Recognitions:


–– Brazilian Creative Club
In Book | Digital | 2019
Shortlist | Branded Content | 2019

–– Prêmio Colunistas Brasil
Shortlist | Alocoholic Beverages | 2020
Shortlist | Digital | 2020

–– Prêmio Colunistas Norte-Nordeste
Grand Pix | Digital | 2019
Gold | Digital | 2019
Gold | Harnessing Mobile Media | 2019
Shortlist | PR | 2019

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2019






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