AMBEV . THE MAGNIFICENT CAPS

In Maranhão, a state at the northeast of Brazil, people have a peculiar
way of speaking, called “Maranhês”, kind of a Portuguese dialect.
In this context Magnífica was launched, the first beer born and
raised in Maranhão, with production and distribution only in the state,
a low budget beer for middle and low-income consumers Magnífica
was born to value the local culture and also celebrate the Maranhão
way of life. To communicate the launch of a low budget beer with
a no budget idea. A collection of Whatsapp Stickers in the shape
of a beer cap, with message that just someone from Maranhão
could ever understand.

Agency: Phocus
Executive Creative Director: Danilo Blume
Creative Director: Bruno Sousa
Head of Art: Moisés Sousa
Copywriters: Cidália Tugeiro and Pedro Miranda
Art Directors: João Urubatan, Gabriel Moniz and Felipe Damasceno.