The Magnificent Caps for AmBev (Magnífica Beer)

In Maranhão, a state at the northeast of Brazil, people have a peculiar way of speaking called
“Maranhês”, kind of a Portuguese dialect. In this context Magnífica was launched, the first beer
born and raised in Maranhão, with production and distribution only in the state, a low budget
beer for middle and low-income consumers Magnífica was born to value the local culture and
also celebrate the Maranhão way of life. To communicate the launch of a low budget beer with
a no budget idea. A collection of Whatsapp Stickers in the shape of a beer cap, with message
that just someone from Maranhão could ever understand.

Agency: Phocus
Executive Creative Director: Danilo Blume
Creative Director: Bruno Sousa
Copywriters: Cidália Tugeiro and Pedro Miranda
Art Directors: João Urubatan, Gabriel Moniz and Felipe Damasceno